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Case Study · Financial Sector · 2024

Deploying an automated Google Workspace mail management web app for Central Bank of West African States (BCEAO).

How a custom Google Apps Script web application streamlined internal tracking and gave the Central Bank of West African States clearer visibility over its official correspondence.

ClientBCEAOSectorCentral BankingRegionWest Africa · Senegal
Auto
Automated email notifications reduced routine follow-up calls across teams
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Workflow stages automated end-to-end, from reception to final validation
★★★★★
"Fast, neat work. You listen to our slightest requests and provide the appropriate answers." - Philippe, BCEAO
BCEAO headquarters building in Dakar, Senegal
About the Client

The Central Bank of West African States

The BCEAO, Banque Centrale des États de l'Afrique de l'Ouest is the common central bank of the eight member states of the West African Economic and Monetary Union (WAEMU): Benin, Burkina Faso, Côte d'Ivoire, Guinea-Bissau, Mali, Niger, Senegal, and Togo.

Founded in 1959 and headquartered in Dakar, Senegal, BCEAO is responsible for issuing the West African CFA franc (XOF), defining monetary policy, managing foreign exchange reserves, and overseeing the stability of the banking system across the entire WAEMU zone.

As a supranational institution with national directorates in all eight member countries, BCEAO processes a significant volume of formal institutional correspondence daily, making efficient mail management a matter of operational compliance, not mere convenience.

BCEAO building, West African Central Bank
Institution Profile
Full NameBanque Centrale des États de l'Afrique de l'Ouest
Founded1959
HeadquartersDakar, Senegal
Member States8 WAEMU Countries
Currency IssuedWest African CFA Franc (XOF)
Primary MissionMonetary stability & banking oversight
Project ContactPhilippe, Correspondent, Senegal
Project EcosystemGoogle Workspace Enterprise

The Challenge

Streamlining Multi-Step Mail Tracking

BCEAO processes formal institutional correspondence daily across multiple departments. Managing incoming mail using spreadsheets created tracking bottlenecks, making it challenging for managers to monitor progress and maintain steady follow-through.

01 - Visibility Gap

Manual Status Tracking

Once correspondence was assigned to a team member, tracking its progress required manual check-ins. Managers lacked a single view of pending and overdue tasks, making oversight more time-consuming.

02 - Manual Overhead

Time Spent on Status Checks

Handoffs between secretaries, managers, and assigned staff relied on manual emails and phone calls. These routine status checks added unnecessary administrative overhead to the daily routine.

03 - Basic Record Keeping

Spreadsheets Without Custom Views

Updating raw spreadsheets directly made it harder to maintain consistent formatting, and staff lacked a simple way to view digitized document attachments alongside metadata.

The Solution

A Web Interface Built for Google Workspace

Flowbetta developed a focused mail management web application using Google Apps Script, connected directly to BCEAO's existing Google Sheets setup to serve as a user-friendly workflow interface.

Operating within their existing Google Workspace environment meant no external software dependencies, providing an accessible tool tailored to the team's routine.

Google Apps ScriptGoogle SheetsGoogle DriveGmail APIGoogle FormsWeb App UI
📄

Side-by-Side Document Review

The interface displays mail metadata alongside the digitized file (PDF or image) in a split view, helping reviewers examine documents without switching tabs.

🔍

Multi-Criteria Search

A search bar allows team members to look up letters by reference number, sender, subject, date, or status in seconds.

⚙️

Status-Driven Validation Workflow

Mail moves through structured stages, from reception through review, assignment, processing, and final sign-off.

🔔

Automated Email Notifications

The system sends email updates to relevant staff when status changes occur, reducing the need for manual status check-ins.

📎

Proof-of-Work Upload & Validation

Assigned staff can upload completed documents or responses directly through the interface for manager review.

The Process

Structured 6-Stage Process

Correspondence moves step-by-step through a clear workflow from arrival to final archiving.

01
Mail Received
02
Transmitted to Manager
03
Allocated to Staff Member
04
In Progress
05
Submitted for Validation
06
Validated & Archived

The Impact

Results & Operational Improvements

The application brought consistent structure and improved clarity to daily correspondence management.

Auto

Status Updates

Automated Gmail notifications inform team members when status changes occur, reducing routine follow-ups.

1

Central Dashboard

Managers gained a single view showing open tasks, pending assignments, and items awaiting approval.

★ 5

Client Feedback

Philippe highlighted prompt communication and clear responsiveness to team feedback during setup.

"

Thank you for your fast and neat work. You listen to our slightest requests and you provide the appropriate answers.

Philippe
Correspondent, BCEAO, Senegal

Reflection

Key Takeaways

Listening closely to daily operational habits was key. Staying in close communication with Philippe during development allowed us to include practical adjustments, such as automated email lookups, to match how the team actually works.

Building inside enterprise Google Workspace required clear setup instructions. We provided straightforward documentation and walkthroughs to help the team manage their Drive permissions and configuration independently.

For institutions like BCEAO, a clean and reliable workflow interface helps support daily compliance and keeps internal communication organized.

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